Daily road crash deaths is a global issue and all stakeholders are running road safety awareness campaigns to reduce road fatalities. Maximum road crash death are occurring in India and these road crash deaths are increasing despite all efforts. Road users are increasingly forced to treat their daily commute as a high-stakes "battle" for their safe arrivals and every day around 500 families in India are receiving dead bodies of their loved ones instead of their safe arrivals. In 2019 the fine amount for road traffic violation was increased but no result. The hon'ble union minister admits that increasing road fatalities is a government failure and expressing his dismay, which can be seen in the video #2 herein below 

India changed the annual  “ National Road Safety Week” to National Road Safety Month” in 2021. The Ministry of Road Transport and Highways (MoRTH) announced this extension to intensify awareness, to reduce road fatalities, often highlighting themes like "Sadak Suraksha- Jeevan Raksha". Efforts have been made to increase the amount of fines for violation of road traffic rules, the duration of annual road safety campaigns has been increased from one week to one month.  New Rule : Five or more traffic violations in a year can result in license suspension or cancellation. But the violations of cognitive rules is ignored.

Road crash deaths are often considered a "neglected epidemic" because they are treated as inevitable, individual "accidents" rather than systemic failures, resulting in muted policy responses. A key reason for this neglect is the underestimation of the cognitive rules—the mental processes, perception, and decision-making capabilities—that drivers and pedestrians must navigate within a complex traffic system.   The "neglected" nature of this epidemic stems from a failure to recognize that, while crashes may seem to be caused by "human error," that error is often the result of a system that disregards the limits of human cognition. 

Despite all these efforts, the number of deaths in road accidents is increasing, which has once again necessitated a review and change of the strategy.  The traditional road safety campaigns often fail because they rely heavily on providing information or raising awareness, which is ineffective at changing risky behaviors. These campaigns often operate on the assumption with uncertainty that if people know the risks, they will behave safely; however, road safety is frequently a problem of preparedness (capacity building) not just awareness.  

Even if God runs the same road safety awareness campaign, to reduce the consequences, he will also fail, so He will choose road safety preparedness campaigns. So, under the command of the Almighty Cosmic Chief we promote road safety preparedness campaign for cognitive capacity building (which involves integrated education, physical and mental exercises and nutrition). "If we keep doing what we have always done we will keep getting what we have always got".  Awareness campaigns often rely on assumptions of knowledge of road users with uncertainty and that doesn’t always lead to desired action, while preparedness campaigns rely on confirmation of performance with certainty - verifying capacity building and ensuring that it leads to the desired action. Proper - Preparation - Prevents - Poor - Performance.

Many stakeholders across the country has celebrated National Road Safety Month 2026, but this year the Mother India Care (MIC) kept itself away from it because their campaigns are focused on reducing the consequences rather then addressing the reason. They have set the goal to reduce 50% road crash deaths by 2030. By placing the knowledge at the superficial level of road users we cannot get the desired outcome. Spraying water on the leaves cannot make a plant fruitful unless the water is supplied to it’s roots. Spraying knowledge on the superficial level cannot become action unless it is supplied to the inner intelligence. 

The reality manifests first within the mind and then in the outer world is a cornerstone of conscious creation. The integrated training (external world and inner world) can empower individuals to stop trying to force external change and instead cultivate an internal reality that makes their desired external reality inevitable. While mainstream education focuses on external skills, specialized and integrated training can fill this gap by focusing on transformation from the “inside out”: The reality in the inner world must be developed using the special pedagogy, specialized tools and  effective process. 

All road users are having a belief that they manage road safety intelligently which is their illusion. Everyone should understand the fact that sustained road safety demands sustained attention and efforts. Unless the disease is accepted it cannot be treated.

By not participating in National Road Safety Month 2026, MIC has not abandoned road safety like many other professionals, but has continued with a revised, workable, more effective plan and smarter strategy with crucial actionable insights for success. The root cause or the solution is not lack of road safety awareness; their are many root causes and should be addressed through a revolutionary solution. We have to make a combined and powerful effort the way we made to overcome pandemic and succeeded. 

Road safety is a shared responsibility and the entire system must be held accountable for any road accident deaths. While individual actions are important, a "Safe System" approach emphasises that the overall system must be designed to protect road users even when errors occur, ensuring that no one is killed in road crashes. If we are addressing the same problem repeatedly that means either we have not discovered the root cause or we have not implemented the solution or we are divided. When individuals unite, they can achieve goals that are impossible alone by promoting the revolutionary solution at all levels.

Shifting responsibility from the individual road user to the entire system and also transitioning to a year-long campaign year after year till 2030 would allow for more extensive, consistent, and effective interventions to achieve vision 100% sustainable safe road travel for all in India by 2030. "Unsustainable efforts can get us unsustainable road safety, sustainable efforts can get us sustainable road safety".   

" bWhen food we eat is not turning to blood means there is physical problem. When words we eat is not turning to action means there is  mental problem." This phrase is highlighting the breakdown of essential life processes—both in the body and in the mind. It suggests that just as the body has a specific function (digesting food to create blood/energy), the mind has a purpose (turning words/ideas into action/integrity). Decades of awareness campaigns are not turning into action means there is mental problem, and our team of scientists and researchers have discovered the solution.  When disease is detected and accepted it can be treated, and we are promoting the solution.

More than 5 decades of unsustained efforts could not yield the desired results but the Five Year Unique Project - 5 YUP of sustained efforts will definitely make it possible. The conventional 4E approach—Education, Engineering, Enforcement, and Emergency Care (post crash-focused) is the foundational framework for global road safety, aiming to tackle road crashes through a multi-pronged strategy which is facing significant challenges and issues.

MIC has added one more E - Empathetic Engagement (engagement of communities) and also redefined Emergency Care (mental health-focused) instead of post crash-focused, aims to create a holistic system to tackle the root causes of road crashes, rather than just managing their consequences. But the redefined approach has been strongly objected by the authorities of a one of the leading hospital by say that this will have negative impact on their emergency care business. We are emphasising to give more focus on mental health care in addition to physical health in emergency care.

This revamped 5E approach which is now Education, Engineering, Enforcement, Empathetic Engagement, and Emergency Care ( mental health-focused ) aims to create a holistic system to tackle the root causes of road crashes, rather than just managing their consequences.  We emphasise the education of external world and inner world for sustainable road safety.

The uniqueness is promoting 5 YUP with Vision 100 Goal, amplifying a national movement "Amal Bharat Andolan" on sustainable road safety, and promoting scientifically proven revolutionary solution along with five smarter strategic pillars as mentioned below

• Unifying and involving everyone by leaving no one behind
•  Addressing A2Z essentials of sustainable road safety
• Energising, measuring and recognising Sustainable efforts for five year
• Breaking the blame loop and creating accountability loop
• Shifting responsibility from the individual to entire system

Let us join together and make combined and powerful efforts to achieve vision 100 % sustainable safe road travel for all in India by 2030 or even sooner. Participate in road users census which is the first and foremost tool for unification. It took nearly 40 months to end pandemic in India and same way we have to be united to achieve sustainably safe arrivals to all for current and future generations. When individuals unite, they can achieve goals that are impossible alone.

2026 is Universal Year 1 which signifies for unification, setting a new goal and fresh beginning.  Let us drop old goal Vision Zero which is not working and adopt Vision 100 goal. Let us make a joint and powerful efforts to make sustainably safe arrivals for our current and future generations through a National Movement Amal Bharat Andolan on sustainable road safety. History will remember and next generation will ask about your role and contribution to this national movement. The 5 YUP is managed by a 14 Members National Committee of 5 YUP. 

Road users believe that road crashes deaths are predestined because the time and manner of death is fixed. When we were using bullock cart or horse cart as the means of transportation, that time there were no deaths in road crashes. People who die by intentional suicide or unintentional suicide or accidental suicide are not predestined. Death is fixed but can the time of death can be preponed or postponed. King Parikshit, the grandson of Arjuna and a righteous ruler, had the time and manner of his death fixed by a curse after insulting the sage Shamika. He made lot of efforts but he failed to prevent his death. Death can be predestined under a settlement of a Karmic Account.

We have to approach all road users across India and provide special pedagogy, specialised tools and effective process to them so that they can understand, learn and practice to develop cognitive attention which is also called as cognitive muscles. We have to make our mind in our favour which is working against us and also develop attention backup.

When emergency care is post crash-focused we have to keep increasing the size of emergency services and road crashes will keep on increasing. When emergency Care is mental health-focused, we have to keep increasing the size of IB Wagon services (CWC on Wheels) for cognitive wellness and it will develop cognitive capacity and equip road users for the sustainable safe arrivals. Emergency Care ( mental health-focused ) aims to create a holistic system to tackle the root causes of road crashes, rather than just managing their consequences.

The neuroscientific research has established that non-sustained attention is the innate default state of human brain a child also can accept this established fact. Road safety sustainability demands sustained attention which can be developed through the specialised tools and process, not with the awareness campaigns. The use of digital technology and fast-paced environments have significantly reduced the average human attention span, and it will decrease even further. We all need to learn and enhance our cognitive ability for road safety sustainability.

The reliance on human cognitive abilities in high-speed, information-rich environments frequently leads to failure because the human brain is optimized for slower, more deliberate, and sequential processing, rather than the rapid, parallel, and massive data streams of modern, high-speed situations.

Research indicates that the human brain operates at an "extremely slow" information processing speed of only 10 bits per second, despite receiving billions of bits of sensory input. We have to filter billions of bits of sensory input down to about 10 bits per second of conscious processing. By developing cognitive abilities, individuals can better manage high-speed environments and reduce the risk of crashes caused by inherent deficiencies of human mental processing.

Alternately we can innovate bullock cart and stop using motor vehicles. Can we stop using motor vehicles? Answer is no. There were road crash deaths when we were using bullock cart. Rapid motor vehicle use, coupled with advancing transportation technology, has outpaced the evolution of human cognitive abilities, which is a central, evidence-supported challenge in road safety. We have increased the commuting speed  (by installing the motors and with automobile industry)  from 20 kph to 200 kph or even more, but we have not increased our cognitive attention ability at that par. 

Innovative bullock cart is another option for sustainable road safety but will increase the travel time, reduce the speed, growth and  jobs. While the 20 kph speed limits of a century ago are not practical for modern transportation needs, enhancing cognitive attention ability is a scientifically supported, proactive strategy for improving road safety.

People continue to use vehicles for daily commute even after losing their loved ones in road crashes. Either you solve the problem or leave the problem, but don't live with the problem. If you can't leave the problem then you must solve the problem at all cost.  A problem left unaddressed becomes a habit, and a problem left unfaced becomes a disaster.

The mighty 5 Yes wheel is rolling and building momentum with 5 Yeses it receives from every individual and crushing all the No it receives from road users. So long the negative has ruled us, Let us recharge with positive energy to rule over negative energy.

Join us to make a big and lasting change for sustainably safe arrivals for all in this current and future generations. Be part of the revolutionary solution. If you are not part of the solution, you are part of the problem. Vision without action is an illusion. Action without vision is a confusion. We emphasise for both action and vision to achieve a goal.

Say 5 Yes to 5 YUP in the below online form and build a positive momentum to achieve the vision 100 goal much before the set time.  We all make decision but the difference is how and when we make them. Advice after injury is like a medicine after death, because it is least heeded when most needed. Sometimes we make right decisions and some times we make decisions right. Being a part of revolutionary solution is always a right decision. If you are not part of the solution, you are part of the problem. Do good work immediately. Do it now - do it right now.

Daily road crash deaths is a global issue and all stakeholders are running road safety awareness campaigns to reduce road fatalities. Maximum road crash death are occurring in India and these road crash deaths are increasing despite all efforts. Road users are increasingly forced to treat their daily commute as a high-stakes "battle" for their safe arrivals and every day around 500 families in India are receiving dead bodies of their loved ones instead of their safe arrivals. In 2019 the fine amount for road traffic violation was increased but no result. The hon'ble union minister admits that increasing road fatalities is a government failure and expressing his dismay, which can be seen in the video #2 herein below 

India changed the annual  “ National Road Safety Week” to National Road Safety Month” in 2021. The Ministry of Road Transport and Highways (MoRTH) announced this extension to intensify awareness, to reduce road fatalities, often highlighting themes like "Sadak Suraksha- Jeevan Raksha". Efforts have been made to increase the amount of fines for violation of road traffic rules, the duration of annual road safety campaigns has been increased from one week to one month.  New Rule : Five or more traffic violations in a year can result in license suspension or cancellation. But the violations of cognitive rules is ignored.

Road crash deaths are often considered a "neglected epidemic" because they are treated as inevitable, individual "accidents" rather than systemic failures, resulting in muted policy responses. A key reason for this neglect is the underestimation of the cognitive rules—the mental processes, perception, and decision-making capabilities—that drivers and pedestrians must navigate within a complex traffic system.   The "neglected" nature of this epidemic stems from a failure to recognize that, while crashes may seem to be caused by "human error," that error is often the result of a system that disregards the limits of human cognition. 

Despite all these efforts, the number of deaths in road accidents is increasing, which has once again necessitated a review and change of the strategy.  The traditional road safety campaigns often fail because they rely heavily on providing information or raising awareness, which is ineffective at changing risky behaviors. These campaigns often operate on the assumption with uncertainty that if people know the risks, they will behave safely; however, road safety is frequently a problem of preparedness (capacity building) not just awareness.  

Even if God runs the same road safety awareness campaign, to reduce the consequences, he will also fail, so He will choose road safety preparedness campaigns. So, under the command of the Almighty Cosmic Chief we promote road safety preparedness campaign for cognitive capacity building (which involves integrated education, physical and mental exercises and nutrition). "If we keep doing what we have always done we will keep getting what we have always got".  Awareness campaigns often rely on assumptions of knowledge of road users with uncertainty and that doesn’t always lead to desired action, while preparedness campaigns rely on confirmation of performance with certainty - verifying capacity building and ensuring that it leads to the desired action. Proper - Preparation - Prevents - Poor - Performance.

Many stakeholders across the country has celebrated National Road Safety Month 2026, but this year the Mother India Care (MIC) kept itself away from it because their campaigns are focused on reducing the consequences rather then addressing the reason. They have set the goal to reduce 50% road crash deaths by 2030. By placing the knowledge at the superficial level of road users we cannot get the desired outcome. Spraying water on the leaves cannot make a plant fruitful unless the water is supplied to it’s roots. Spraying knowledge on the superficial level cannot become action unless it is supplied to the inner intelligence. 

The reality manifests first within the mind and then in the outer world is a cornerstone of conscious creation. The integrated training (external world and inner world) can empower individuals to stop trying to force external change and instead cultivate an internal reality that makes their desired external reality inevitable. While mainstream education focuses on external skills, specialized and integrated training can fill this gap by focusing on transformation from the “inside out”: The reality in the inner world must be developed using the special pedagogy, specialized tools and  effective process. 

All road users are having a belief that they manage road safety intelligently which is their illusion. Everyone should understand the fact that sustained road safety demands sustained attention and efforts. Unless the disease is accepted it cannot be treated.

By not participating in National Road Safety Month 2026, MIC has not abandoned road safety like many other professionals, but has continued with a revised, workable, more effective plan and smarter strategy with crucial actionable insights for success. The root cause or the solution is not lack of road safety awareness; their are many root causes and should be addressed through a revolutionary solution. We have to make a combined and powerful effort the way we made to overcome pandemic and succeeded. 

Road safety is a shared responsibility and the entire system must be held accountable for any road accident deaths. While individual actions are important, a "Safe System" approach emphasises that the overall system must be designed to protect road users even when errors occur, ensuring that no one is killed in road crashes. If we are addressing the same problem repeatedly that means either we have not discovered the root cause or we have not implemented the solution or we are divided. When individuals unite, they can achieve goals that are impossible alone by promoting the revolutionary solution at all levels.

Shifting responsibility from the individual road user to the entire system and also transitioning to a year-long campaign year after year till 2030 would allow for more extensive, consistent, and effective interventions to achieve vision 100% sustainable safe road travel for all in India by 2030. "Unsustainable efforts can get us unsustainable road safety, sustainable efforts can get us sustainable road safety".   

" bWhen food we eat is not turning to blood means there is physical problem. When words we eat is not turning to action means there is  mental problem." This phrase is highlighting the breakdown of essential life processes—both in the body and in the mind. It suggests that just as the body has a specific function (digesting food to create blood/energy), the mind has a purpose (turning words/ideas into action/integrity). Decades of awareness campaigns are not turning into action means there is mental problem, and our team of scientists and researchers have discovered the solution.  When disease is detected and accepted it can be treated, and we are promoting the solution.

More than 5 decades of unsustained efforts could not yield the desired results but the Five Year Unique Project - 5 YUP of sustained efforts will definitely make it possible. The conventional 4E approach—Education, Engineering, Enforcement, and Emergency Care (post crash-focused) is the foundational framework for global road safety, aiming to tackle road crashes through a multi-pronged strategy which is facing significant challenges and issues.

MIC has added one more E - Empathetic Engagement (engagement of communities) and also redefined Emergency Care (mental health-focused) instead of post crash-focused, aims to create a holistic system to tackle the root causes of road crashes, rather than just managing their consequences. But the redefined approach has been strongly objected by the authorities of a one of the leading hospital by say that this will have negative impact on their emergency care business. We are emphasising to give more focus on mental health care in addition to physical health in emergency care.

This revamped 5E approach which is now Education, Engineering, Enforcement, Empathetic Engagement, and Emergency Care ( mental health-focused ) aims to create a holistic system to tackle the root causes of road crashes, rather than just managing their consequences.  We emphasise the education of external world and inner world for sustainable road safety.

The uniqueness is promoting 5 YUP with Vision 100 Goal, amplifying a national movement "Amal Bharat Andolan" on sustainable road safety, and promoting scientifically proven revolutionary solution along with five smarter strategic pillars as mentioned below

• Unifying and involving everyone by leaving no one behind
•  Addressing A2Z essentials of sustainable road safety
• Energising, measuring and recognising Sustainable efforts for five year
• Breaking the blame loop and creating accountability loop
• Shifting responsibility from the individual to entire system

Let us join together and make combined and powerful efforts to achieve vision 100 % sustainable safe road travel for all in India by 2030 or even sooner. Participate in road users census which is the first and foremost tool for unification. It took nearly 40 months to end pandemic in India and same way we have to be united to achieve sustainably safe arrivals to all for current and future generations. When individuals unite, they can achieve goals that are impossible alone.

2026 is Universal Year 1 which signifies for unification, setting a new goal and fresh beginning.  Let us drop old goal Vision Zero which is not working and adopt Vision 100 goal. Let us make a joint and powerful efforts to make sustainably safe arrivals for our current and future generations through a National Movement Amal Bharat Andolan on sustainable road safety. History will remember and next generation will ask about your role and contribution to this national movement. The 5 YUP is managed by a 14 Members National Committee of 5 YUP. 

Road users believe that road crashes deaths are predestined because the time and manner of death is fixed. When we were using bullock cart or horse cart as the means of transportation, that time there were no deaths in road crashes. People who die by intentional suicide or unintentional suicide or accidental suicide are not predestined. Death is fixed but can the time of death can be preponed or postponed. King Parikshit, the grandson of Arjuna and a righteous ruler, had the time and manner of his death fixed by a curse after insulting the sage Shamika. He made lot of efforts but he failed to prevent his death. Death can be predestined under a settlement of a Karmic Account.

We have to approach all road users across India and provide special pedagogy, specialised tools and effective process to them so that they can understand, learn and practice to develop cognitive attention which is also called as cognitive muscles. We have to make our mind in our favour which is working against us and also develop attention backup.

When emergency care is post crash-focused we have to keep increasing the size of emergency services and road crashes will keep on increasing. When emergency Care is mental health-focused, we have to keep increasing the size of IB Wagon services (CWC on Wheels) for cognitive wellness and it will develop cognitive capacity and equip road users for the sustainable safe arrivals. Emergency Care ( mental health-focused ) aims to create a holistic system to tackle the root causes of road crashes, rather than just managing their consequences.

The neuroscientific research has established that non-sustained attention is the innate default state of human brain a child also can accept this established fact. Road safety sustainability demands sustained attention which can be developed through the specialised tools and process, not with the awareness campaigns. The use of digital technology and fast-paced environments have significantly reduced the average human attention span, and it will decrease even further. We all need to learn and enhance our cognitive ability for road safety sustainability.

The reliance on human cognitive abilities in high-speed, information-rich environments frequently leads to failure because the human brain is optimized for slower, more deliberate, and sequential processing, rather than the rapid, parallel, and massive data streams of modern, high-speed situations.

Research indicates that the human brain operates at an "extremely slow" information processing speed of only 10 bits per second, despite receiving billions of bits of sensory input. We have to filter billions of bits of sensory input down to about 10 bits per second of conscious processing. By developing cognitive abilities, individuals can better manage high-speed environments and reduce the risk of crashes caused by inherent deficiencies of human mental processing.

Alternately we can innovate bullock cart and stop using motor vehicles. Can we stop using motor vehicles? Answer is no. There were road crash deaths when we were using bullock cart. Rapid motor vehicle use, coupled with advancing transportation technology, has outpaced the evolution of human cognitive abilities, which is a central, evidence-supported challenge in road safety. We have increased the commuting speed  (by installing the motors and with automobile industry)  from 20 kph to 200 kph or even more, but we have not increased our cognitive attention ability at that par. 

Innovative bullock cart is another option for sustainable road safety but will increase the travel time, reduce the speed, growth and  jobs. While the 20 kph speed limits of a century ago are not practical for modern transportation needs, enhancing cognitive attention ability is a scientifically supported, proactive strategy for improving road safety.

People continue to use vehicles for daily commute even after losing their loved ones in road crashes. Either you solve the problem or leave the problem, but don't live with the problem. If you can't leave the problem then you must solve the problem at all cost.  A problem left unaddressed becomes a habit, and a problem left unfaced becomes a disaster.

The mighty 5 Yes wheel is rolling and building momentum with 5 Yeses it receives from every individual and crushing all the No it receives from road users. So long the negative has ruled us, Let us recharge with positive energy to rule over negative energy.

Join us to make a big and lasting change for sustainably safe arrivals for all in this current and future generations. Be part of the revolutionary solution. If you are not part of the solution, you are part of the problem. Vision without action is an illusion. Action without vision is a confusion. We emphasise for both action and vision to achieve a goal.

Say 5 Yes to 5 YUP in the below online form and build a positive momentum to achieve the vision 100 goal much before the set time.  We all make decision but the difference is how and when we make them. Advice after injury is like a medicine after death, because it is least heeded when most needed. Sometimes we make right decisions and some times we make decisions right. Being a part of revolutionary solution is always a right decision. If you are not part of the solution, you are part of the problem. Do good work immediately. Do it now - do it right now.

Daily road crash deaths is a global issue and all stakeholders are running road safety awareness campaigns to reduce road fatalities. Maximum road crash death are occurring in India and these road crash deaths are increasing despite all efforts. Road users are increasingly forced to treat their daily commute as a high-stakes "battle" for their safe arrivals and every day around 500 families in India are receiving dead bodies of their loved ones instead of their safe arrivals. In 2019 the fine amount for road traffic violation was increased but no result. The hon'ble union minister admits that increasing road fatalities is a government failure and expressing his dismay, which can be seen in the video #2 herein below 

India changed the annual  “ National Road Safety Week” to National Road Safety Month” in 2021. The Ministry of Road Transport and Highways (MoRTH) announced this extension to intensify awareness, to reduce road fatalities, often highlighting themes like "Sadak Suraksha- Jeevan Raksha". Efforts have been made to increase the amount of fines for violation of road traffic rules, the duration of annual road safety campaigns has been increased from one week to one month.  New Rule : Five or more traffic violations in a year can result in license suspension or cancellation. But the violations of cognitive rules is ignored.

Road crash deaths are often considered a "neglected epidemic" because they are treated as inevitable, individual "accidents" rather than systemic failures, resulting in muted policy responses. A key reason for this neglect is the underestimation of the cognitive rules—the mental processes, perception, and decision-making capabilities—that drivers and pedestrians must navigate within a complex traffic system.   The "neglected" nature of this epidemic stems from a failure to recognize that, while crashes may seem to be caused by "human error," that error is often the result of a system that disregards the limits of human cognition. 

Despite all these efforts, the number of deaths in road accidents is increasing, which has once again necessitated a review and change of the strategy.  The traditional road safety campaigns often fail because they rely heavily on providing information or raising awareness, which is ineffective at changing risky behaviors. These campaigns often operate on the assumption with uncertainty that if people know the risks, they will behave safely; however, road safety is frequently a problem of preparedness (capacity building) not just awareness.  

Even if God runs the same road safety awareness campaign, to reduce the consequences, he will also fail, so He will choose road safety preparedness campaigns. So, under the command of the Almighty Cosmic Chief we promote road safety preparedness campaign for cognitive capacity building (which involves integrated education, physical and mental exercises and nutrition). "If we keep doing what we have always done we will keep getting what we have always got".  Awareness campaigns often rely on assumptions of knowledge of road users with uncertainty and that doesn’t always lead to desired action, while preparedness campaigns rely on confirmation of performance with certainty - verifying capacity building and ensuring that it leads to the desired action. Proper - Preparation - Prevents - Poor - Performance.

Many stakeholders across the country has celebrated National Road Safety Month 2026, but this year the Mother India Care (MIC) kept itself away from it because their campaigns are focused on reducing the consequences rather then addressing the reason. They have set the goal to reduce 50% road crash deaths by 2030. By placing the knowledge at the superficial level of road users we cannot get the desired outcome. Spraying water on the leaves cannot make a plant fruitful unless the water is supplied to it’s roots. Spraying knowledge on the superficial level cannot become action unless it is supplied to the inner intelligence. 

The reality manifests first within the mind and then in the outer world is a cornerstone of conscious creation. The integrated training (external world and inner world) can empower individuals to stop trying to force external change and instead cultivate an internal reality that makes their desired external reality inevitable. While mainstream education focuses on external skills, specialized and integrated training can fill this gap by focusing on transformation from the “inside out”: The reality in the inner world must be developed using the special pedagogy, specialized tools and  effective process. 

All road users are having a belief that they manage road safety intelligently which is their illusion. Everyone should understand the fact that sustained road safety demands sustained attention and efforts. Unless the disease is accepted it cannot be treated.

By not participating in National Road Safety Month 2026, MIC has not abandoned road safety like many other professionals, but has continued with a revised, workable, more effective plan and smarter strategy with crucial actionable insights for success. The root cause or the solution is not lack of road safety awareness; their are many root causes and should be addressed through a revolutionary solution. We have to make a combined and powerful effort the way we made to overcome pandemic and succeeded. 

Road safety is a shared responsibility and the entire system must be held accountable for any road accident deaths. While individual actions are important, a "Safe System" approach emphasises that the overall system must be designed to protect road users even when errors occur, ensuring that no one is killed in road crashes. If we are addressing the same problem repeatedly that means either we have not discovered the root cause or we have not implemented the solution or we are divided. When individuals unite, they can achieve goals that are impossible alone by promoting the revolutionary solution at all levels.

Shifting responsibility from the individual road user to the entire system and also transitioning to a year-long campaign year after year till 2030 would allow for more extensive, consistent, and effective interventions to achieve vision 100% sustainable safe road travel for all in India by 2030. "Unsustainable efforts can get us unsustainable road safety, sustainable efforts can get us sustainable road safety".   

" bWhen food we eat is not turning to blood means there is physical problem. When words we eat is not turning to action means there is  mental problem." This phrase is highlighting the breakdown of essential life processes—both in the body and in the mind. It suggests that just as the body has a specific function (digesting food to create blood/energy), the mind has a purpose (turning words/ideas into action/integrity). Decades of awareness campaigns are not turning into action means there is mental problem, and our team of scientists and researchers have discovered the solution.  When disease is detected and accepted it can be treated, and we are promoting the solution.

More than 5 decades of unsustained efforts could not yield the desired results but the Five Year Unique Project - 5 YUP of sustained efforts will definitely make it possible. The conventional 4E approach—Education, Engineering, Enforcement, and Emergency Care (post crash-focused) is the foundational framework for global road safety, aiming to tackle road crashes through a multi-pronged strategy which is facing significant challenges and issues.

MIC has added one more E - Empathetic Engagement (engagement of communities) and also redefined Emergency Care (mental health-focused) instead of post crash-focused, aims to create a holistic system to tackle the root causes of road crashes, rather than just managing their consequences. But the redefined approach has been strongly objected by the authorities of a one of the leading hospital by say that this will have negative impact on their emergency care business. We are emphasising to give more focus on mental health care in addition to physical health in emergency care.

This revamped 5E approach which is now Education, Engineering, Enforcement, Empathetic Engagement, and Emergency Care ( mental health-focused ) aims to create a holistic system to tackle the root causes of road crashes, rather than just managing their consequences.  We emphasise the education of external world and inner world for sustainable road safety.

The uniqueness is promoting 5 YUP with Vision 100 Goal, amplifying a national movement "Amal Bharat Andolan" on sustainable road safety, and promoting scientifically proven revolutionary solution along with five smarter strategic pillars as mentioned below

• Unifying and involving everyone by leaving no one behind
•  Addressing A2Z essentials of sustainable road safety
• Energising, measuring and recognising Sustainable efforts for five year
• Breaking the blame loop and creating accountability loop
• Shifting responsibility from the individual to entire system

Let us join together and make combined and powerful efforts to achieve vision 100 % sustainable safe road travel for all in India by 2030 or even sooner. Participate in road users census which is the first and foremost tool for unification. It took nearly 40 months to end pandemic in India and same way we have to be united to achieve sustainably safe arrivals to all for current and future generations. When individuals unite, they can achieve goals that are impossible alone.

2026 is Universal Year 1 which signifies for unification, setting a new goal and fresh beginning.  Let us drop old goal Vision Zero which is not working and adopt Vision 100 goal. Let us make a joint and powerful efforts to make sustainably safe arrivals for our current and future generations through a National Movement Amal Bharat Andolan on sustainable road safety. History will remember and next generation will ask about your role and contribution to this national movement. The 5 YUP is managed by a 14 Members National Committee of 5 YUP. 

Road users believe that road crashes deaths are predestined because the time and manner of death is fixed. When we were using bullock cart or horse cart as the means of transportation, that time there were no deaths in road crashes. People who die by intentional suicide or unintentional suicide or accidental suicide are not predestined. Death is fixed but can the time of death can be preponed or postponed. King Parikshit, the grandson of Arjuna and a righteous ruler, had the time and manner of his death fixed by a curse after insulting the sage Shamika. He made lot of efforts but he failed to prevent his death. Death can be predestined under a settlement of a Karmic Account.

We have to approach all road users across India and provide special pedagogy, specialised tools and effective process to them so that they can understand, learn and practice to develop cognitive attention which is also called as cognitive muscles. We have to make our mind in our favour which is working against us and also develop attention backup.

When emergency care is post crash-focused we have to keep increasing the size of emergency services and road crashes will keep on increasing. When emergency Care is mental health-focused, we have to keep increasing the size of IB Wagon services (CWC on Wheels) for cognitive wellness and it will develop cognitive capacity and equip road users for the sustainable safe arrivals. Emergency Care ( mental health-focused ) aims to create a holistic system to tackle the root causes of road crashes, rather than just managing their consequences.

The neuroscientific research has established that non-sustained attention is the innate default state of human brain a child also can accept this established fact. Road safety sustainability demands sustained attention which can be developed through the specialised tools and process, not with the awareness campaigns. The use of digital technology and fast-paced environments have significantly reduced the average human attention span, and it will decrease even further. We all need to learn and enhance our cognitive ability for road safety sustainability.

The reliance on human cognitive abilities in high-speed, information-rich environments frequently leads to failure because the human brain is optimized for slower, more deliberate, and sequential processing, rather than the rapid, parallel, and massive data streams of modern, high-speed situations.

Research indicates that the human brain operates at an "extremely slow" information processing speed of only 10 bits per second, despite receiving billions of bits of sensory input. We have to filter billions of bits of sensory input down to about 10 bits per second of conscious processing. By developing cognitive abilities, individuals can better manage high-speed environments and reduce the risk of crashes caused by inherent deficiencies of human mental processing.

Alternately we can innovate bullock cart and stop using motor vehicles. Can we stop using motor vehicles? Answer is no. There were road crash deaths when we were using bullock cart. Rapid motor vehicle use, coupled with advancing transportation technology, has outpaced the evolution of human cognitive abilities, which is a central, evidence-supported challenge in road safety. We have increased the commuting speed  (by installing the motors and with automobile industry)  from 20 kph to 200 kph or even more, but we have not increased our cognitive attention ability at that par. 

Innovative bullock cart is another option for sustainable road safety but will increase the travel time, reduce the speed, growth and  jobs. While the 20 kph speed limits of a century ago are not practical for modern transportation needs, enhancing cognitive attention ability is a scientifically supported, proactive strategy for improving road safety.

People continue to use vehicles for daily commute even after losing their loved ones in road crashes. Either you solve the problem or leave the problem, but don't live with the problem. If you can't leave the problem then you must solve the problem at all cost.  A problem left unaddressed becomes a habit, and a problem left unfaced becomes a disaster.

The mighty 5 Yes wheel is rolling and building momentum with 5 Yeses it receives from every individual and crushing all the No it receives from road users. So long the negative has ruled us, Let us recharge with positive energy to rule over negative energy.

Join us to make a big and lasting change for sustainably safe arrivals for all in this current and future generations. Be part of the revolutionary solution. If you are not part of the solution, you are part of the problem. Vision without action is an illusion. Action without vision is a confusion. We emphasise for both action and vision to achieve a goal.

Say 5 Yes to 5 YUP in the below online form and build a positive momentum to achieve the vision 100 goal much before the set time.  We all make decision but the difference is how and when we make them. Advice after injury is like a medicine after death, because it is least heeded when most needed. Sometimes we make right decisions and some times we make decisions right. Being a part of revolutionary solution is always a right decision. If you are not part of the solution, you are part of the problem. Do good work immediately. Do it now - do it right now.